Imagination Creates Ford's Most Engaging Experiential Environment to Date at the 2010 North American International Auto Show

DETROIT, Jan. 14 /PRNewswire/ -- Imagination, the global brand communications agency, has created an unprecedented array of hands-on, virtual, and digital experiences to greet visitors to the expansive Ford environment at the North American International Auto Show when it opens to the public on Saturday, January 16.

Visitors who opt to enjoy all of the experiences at the Ford exhibit will find they can spend over three hours learning about the company's outstanding range of vehicles. The experience will continue at home, where visitors can log on to a website to download unique souvenirs they create on the show floor. With the exception of the vehicles, everything visitors see, hear, and experience has been created by Imagination, Ford's global auto show experience partner.

Among the highlights at the show:

* Choreographed assembly line robots will bring Ford's green and innovation stories to life, demonstrating to visitors the precision engineering that ensures Ford EcoBoost engines deliver greater power and consume less gas.
* Visitors can try Ford's "self-parking cars" in person, experiencing how Active Park Assist™ offers faultless parallel parking without a human hand touching the steering wheel.
* The Next-Generation Ford Focus will have its world premiere, and visitors can interact with a range of experiences that demonstrate the new vehicle's outstanding driving dynamics, and animate its techno-talented nature.