But by naming Sarah Palin as his running mate, McCain has aligned himself with a Republican whose record as governor of Alaska has drawn scorn from environmentalists, most notably for her denial that humans are causing climate change.
That, combined with McCain's call for opening new stretches of coastline to oil drilling, risks undercutting his standing on the environment.
Global warming has been one of the main issues McCain has used to put distance between himself and his party's tarnished brand. In pursuit of that goal, he and Palin also have cast themselves in recent days as reformers who would shake up Washington.
In a time of war and economic troubles, the environment ranks low on the list of voter priorities. But it carries symbolic value and offers McCain a way to suggest that he would break with the unpopular Bush administration. Given the scant contrasts between McCain and President Bush on Iraq and the economy, anything that helps the Arizona senator distinguish himself could prove crucial.